Market Researcher

Also known as
Market research interviewer, market research assistant

Become a “hero of science"

Delve into the nitty-gritty of what people really think about products, services, or issues. You could transform how a business runs with excellent communication and the patience to dig a little bit deeper.

At a glance

What can you expect from this role?
Average salary per year
£17000
Starter
Experienced
£17000
£24000
Typical hours
25 to 37 variable
YOU COULD WORK evenings / weekends flexibly
Flexible working hours?
Need a lab coat?
Not usually!

What to expect

Day-to-day tasks

In your day-to-day tasks you may:

  • explain the purpose of your survey and encourage people to take part
  • ask people questions about a product or service by telephone or online
  • interview people in person in the community, or by visiting them at home
  • ask questions from a scripted questionnaire or survey
  • record people's answers, sometimes videoing them during the interview
  • organise the results and pass them to your supervisor
  • write survey reports and store information securely

Working environment

You could work from home, in a contact centre or in the community.

More Information

Career tips

Experience in sales or marketing could help you get into this career. For some roles it may be an advantage to be able to drive.

Further information

You'll find more advice about working in market research through The Market Research Society.

Explore the different ways to get into this role

People in these types of job started their career paths after studying courses like the ones below.

College

You could do a college course, which may be useful when looking for a job. Courses include: Level 1 Certificate…
Learn more

Apprenticeship

You could apply for a place on an apprenticeship to get into this career. Examples include: Customer Service Practitioner Level…
Learn more

Volunteering

Charities often recruit volunteers to help with market research activities. This could give you valuable experience for job applications. You…
Learn more

Direct Application

You could apply directly for jobs. Experience in marketing, call centre operations or customer service may give you an advantage.…
Learn more

Discover the skills you need for this role

People in these types of job possess skills like the ones below.

Skills and knowledge

You'll need:

  • customer service skills
  • excellent verbal communication skills
  • the ability to use your initiative
  • to be flexible and open to change
  • active listening skills
  • excellent written communication skills
  • to be thorough and pay attention to detail
  • analytical thinking skills
  • to be able to use a computer and the main software packages competently

Career progression

Career progression opportunities include

With experience, you could become a supervisor or area fieldwork manager. You could also become a research assistant in a market research agency or social research organisation.

Some market research interviewers choose to specialise in areas such as medical research. There may also be demand for interviewers who are fluent in other languages.

Related Careers

Those who are typically interested in this role may also like to consider these other opportunities
View all job roles
crosschevron-downchevron-rightarrow-leftarrow-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram