Marketing Manager

Also known as
Brand manager, account manager

Become a “hero of science"

Marketing is about attracting the right audience to a business or product. Managers might oversee events, brands, advertising, PR and more. No two days are the same so there's no time to be bored!

At a glance

What can you expect from this role?
Average salary per year
£30000
Starter
Experienced
£30000
£65000
Typical hours
37 to 40 a week
You could work evenings / weekends attending events or appointments
Flexible working hours?
Need a lab coat?
Sometimes!

What to expect

Day-to-day tasks

As a Marketing Manager you'll:

  • create marketing and social media strategies
  • plan and manage the launch of new products and services
  • oversee and approve campaign content, budgets and targets
  • work with in-house or external agencies
  • report on the effectiveness of campaigns

Working environment

You could work in an office or at a client's business.

More Information

Professional and industry bodies

You can join The Chartered Institute of Marketing for professional development and training opportunities.

Further information

Learn more about how to get into marketing from The Chartered Institute of Marketing.

You can also find out about marketing events and challenges by DMA Talent on the Institute of Data and Marketing.

Explore the different ways to get into this role

People in these types of job started their career paths after studying courses like the ones below.

University

You can become a marketing manager as graduate of any subject. Some higher national diploma or degree subjects might be…
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Apprenticeship

You could start by taking a Marketing Assistant or Marketing Executive Level 3 Advanced Apprenticeship. If you already have some…
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Work

You could start as a marketing executive and then take a qualification offered by a professional marketing body such as: The Chartered…
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Discover the skills you need for this role

People in these types of job possess skills like the ones below.

Skills and knowledge

You'll need:

  • the ability to sell products and services
  • excellent verbal communication skills
  • the ability to use your initiative
  • to be thorough and pay attention to detail
  • leadership skills
  • maths knowledge
  • business management skills
  • customer service skills
  • to be able to use a computer and the main software packages confidently

Career progression

Career progression opportunities include

With experience, you could move up to:

  • regional manager
  • marketing director
  • brand or account director

You could choose to work as a freelance marketing consultant.

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