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New Business Executive – Premium Sports & Hospitality

London (On-site)

OTE Year 1: £30,000 – £50,000 | Year 2: £50,000 – £70,000 (Uncapped)

Via is supporting a high-growth, market-leading business in their search for ambitious New Business Executives.

This is a brilliant opportunity for people with a genuine passion for sport, elite competition, and high-end sporting experiences to turn that interest into a high-earning career. You do not need prior sales experience. If you have a sports background, a competitive mindset, and the drive to succeed, this is built for you.

You’ll be selling premium access to some of the world’s most in-demand sporting and entertainment events including Formula 1, elite horse racing, Grand Slam tennis, international rugby, and Premier League football. These are high-value experiences sold into a corporate audience that actively buys.

The Role

This is a fast-paced, new business role where activity and attitude matter most. You will be trained to build pipeline, engage decision-makers, and close deals.

• High-volume outbound outreach including calls and LinkedIn engagement
• Speaking with senior corporate decision-makers
• Following up inbound and warm leads
• Learning how to pitch premium sporting experiences
• Managing your own pipeline with support and coaching
• Working closely with experienced sales leaders to develop quickly

Who This Suits

No sales experience is required. This is aimed at people who:

• Have a degree in sport, sports science, sports management or a related field
• Have played sport competitively or have a strong sporting background
• Are motivated by earning potential and progression
• Are competitive, energetic, and resilient
• Enjoy communication, persuasion, and working towards targets
• Want a career where effort directly impacts income

If you have the mindset of an athlete or team player, you will likely thrive here.

Package

• Year 1 OTE: £30,000 – £50,000
• Year 2 OTE: £50,000 – £70,000
• Uncapped commission
• Clear progression pathway
• Full training, coaching, and development support

Benefits

• 23 days holiday plus bank holidays, rising to 26
• Private healthcare and dental cover
• Pension and life assurance
• Monthly team socials (£50 per head)
• Perks and discounts platform
• Travel support schemes
• Long service rewards and sabbatical options
• Christmas office closure

If you want to build a career in sport-adjacent sales, working with premium experiences and earning based on performance rather than background, this is worth exploring.

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